Terms of Use

These Terms of Use ("Terms") govern your access to and use of the website at intertwinehq.com, our online tools and software ("SaaS Services"), our advertising services, and our consulting engagements (collectively, the "Services") provided by Intertwine LLC ("Intertwine," "we," "our"). By accessing or using the Services, you agree to be bound by these Terms.

Where a paid engagement is involved, a separate Statement of Work, Master Services Agreement, or order form (collectively, "Engagement Agreement") will govern that engagement and will control over these Terms in the event of conflict.

Intertwine provides three categories of Services:

• Website and informational content. Marketing information, scheduling tools, and lead-capture forms accessible to the public.
• SaaS and software tooling. Hosted dashboards, attribution reports, AI workflows, and other software we provide to clients, on a subscription or as-included basis.
• Consulting and advertising services. Strategic and operational marketing services, including paid-advertising management on platforms such as Meta, Google, TikTok, and LinkedIn; creative production; technology-stack audits; and configuration of third-party tools owned by the client.

You must be at least 18 years old and authorized to enter into these Terms on behalf of yourself and any organization you represent. If you create an account or are granted access to a SaaS Service, you are responsible for maintaining the confidentiality of your credentials and for all activity under your account. Notify us immediately of any unauthorized use.

Consulting and advertising engagements are scoped through an Engagement Agreement, which will specify deliverables, schedule, fees, and any service-specific terms. Nothing on the website constitutes a commitment by Intertwine to perform paid work absent a signed Engagement Agreement.

Where these Terms reference fees, billing, deliverables, or scope, the Engagement Agreement is the authoritative source.

Where we manage paid advertising on your behalf, advertising spend (the budget paid to platforms such as Meta and Google) is your obligation, not ours.

• Pass-through. Ad spend is either billed by the platform directly to your account or paid by Intertwine and reimbursed at cost. We do not mark up ad spend unless explicitly stated in the Engagement Agreement.
• Platform policies. Your campaigns are subject to the terms and advertising policies of each platform. We are not responsible for platform decisions such as ad disapproval, account suspension, or policy changes.
• Results. Advertising outcomes depend on factors outside our exclusive control, including platform algorithms, market conditions, your offer, and patient or customer behavior. See Section 11.
• Spend authorization. You authorize us to manage and adjust campaign budgets within the parameters set in the Engagement Agreement.

You agree not to:

• Use the Services in violation of any law or regulation, including healthcare advertising rules.
• Submit false or misleading information through any form on the site.
• Interfere with, disrupt, or attempt to gain unauthorized access to the Services or their infrastructure.
• Reverse engineer, scrape, copy, modify, or create derivative works from any part of the Services other than as permitted by your Engagement Agreement or applicable law.
• Use the Services to send spam, phishing, malware, or any content that infringes the rights of others.
• Resell, sublicense, or otherwise commercialize the Services without our written agreement.

Our materials

The website, the SaaS Services, our brand assets, documentation, methodologies, templates, code, and other materials we create or own (collectively, our "Materials") are protected by copyright, trademark, and other intellectual-property laws. We grant you a limited, non-exclusive, non-transferable license to use the Materials only as expressly permitted by these Terms or an Engagement Agreement.

Deliverables

Subject to payment of all fees and unless the Engagement Agreement states otherwise, you receive a perpetual, royalty-free license to use the deliverables we produce specifically for your business (creative assets, copy, configurations, and reports) for your own commercial purposes. Intertwine retains ownership of our pre-existing tools, methodologies, and any general know-how developed during the engagement.

Your content

You retain ownership of all content you provide to us. You grant Intertwine a non-exclusive license to use your content as reasonably necessary to provide the Services, including the right to incorporate your content into advertisements, landing pages, and reports.

Portfolio and case rights

Unless the Engagement Agreement says otherwise, we may reference your name and logo as a client, and describe the work performed in general terms, for portfolio, sales, and marketing purposes. We will not disclose confidential business information or attribution data without consent.

The Services rely on and integrate with third-party platforms (e.g., GoHighLevel, Meta, Google, Vercel, practice management software). Your use of those platforms is subject to their own terms and privacy policies. We are not responsible for the availability, accuracy, or actions of third-party services. Costs charged by third parties (subscriptions, ad spend, transaction fees) are your responsibility unless the Engagement Agreement says otherwise.

Each party agrees to keep the other party's non-public business information confidential and to use it only as needed to perform under these Terms or the applicable Engagement Agreement. Confidentiality obligations survive termination for three years, except trade secrets, which remain protected for as long as they qualify as trade secrets under applicable law.

Fees for Services are stated in the applicable Engagement Agreement and are due according to the invoicing schedule it sets. Unless otherwise agreed, invoices are payable within 15 days of issuance. Late amounts accrue interest at 1.5% per month or the maximum permitted by law, whichever is lower. You are responsible for taxes other than taxes on our net income.

If you dispute an invoice in good faith, you must notify us in writing within 10 days of receipt with specific details, and we will work with you to resolve the dispute. Undisputed portions remain payable on the original schedule.

Marketing and advertising outcomes depend on many factors outside our exclusive control. While we work in good faith to achieve the goals set out in an Engagement Agreement and apply best practices, we do not guarantee specific results such as a particular volume of leads, new patients, revenue, conversion rate, return on ad spend, or search ranking. Any forecasts, benchmarks, or estimates we provide are illustrative and not commitments.

EXCEPT AS EXPRESSLY SET FORTH IN AN ENGAGEMENT AGREEMENT, THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, OR UNINTERRUPTED OPERATION. WE DO NOT WARRANT THAT THE SERVICES WILL MEET YOUR REQUIREMENTS OR THAT THEY WILL OPERATE WITHOUT ERROR.

TO THE FULLEST EXTENT PERMITTED BY LAW, INTERTWINE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, PUNITIVE, OR EXEMPLARY DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST DATA, OR BUSINESS INTERRUPTION, ARISING OUT OF OR IN CONNECTION WITH THE SERVICES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

INTERTWINE'S TOTAL CUMULATIVE LIABILITY ARISING OUT OF OR RELATED TO THE SERVICES IS LIMITED TO THE GREATER OF (a) THE AMOUNTS PAID OR PAYABLE BY YOU TO INTERTWINE FOR THE SERVICES UNDER THE APPLICABLE ENGAGEMENT AGREEMENT IN THE 12 MONTHS PRECEDING THE CLAIM, OR (b) $1,000.

Advertising spend paid to platforms is not considered fees paid to Intertwine for purposes of this cap. The limitations in this Section 13 apply notwithstanding the failure of any limited remedy of its essential purpose.

You agree to defend, indemnify, and hold Intertwine and its officers, employees, and contractors harmless from any claims, damages, liabilities, and expenses (including reasonable attorneys' fees) arising out of (a) your use of the Services in violation of these Terms, (b) content or materials you provide that infringe a third party's rights or violate applicable law, (c) your products, services, or business practices, or (d) the operations of your dental practices or other business activities, except in each case to the extent caused by Intertwine's gross negligence or willful misconduct.

These Terms apply for as long as you use the Services. We may suspend or terminate your access at any time for breach of these Terms or applicable law, or for any reason with reasonable notice. Engagement Agreements govern termination of paid engagements.

Sections that by their nature should survive termination (including confidentiality, intellectual property, no guarantees, disclaimers, limitations of liability, indemnification, and governing law) will survive.

These Terms are governed by the laws of the State of Texas, without regard to its conflict-of-laws principles. Any dispute arising out of or related to these Terms or the Services will be brought exclusively in the state or federal courts located in Travis County, Texas, and the parties consent to the personal jurisdiction of those courts. Either party may seek injunctive or equitable relief in any court of competent jurisdiction to protect its intellectual property or confidential information.

We may update these Terms from time to time. The "Effective" date at the top reflects the latest revision. For material changes affecting active clients, we will provide reasonable notice (such as an email or in-app notice). Continued use of the Services after changes take effect constitutes acceptance.

• Entire agreement. These Terms, together with any applicable Engagement Agreement and our Privacy Policy, constitute the entire agreement between you and Intertwine regarding the Services.
• No waiver. Our failure to enforce any provision is not a waiver of our right to do so later.
• Severability. If any provision is held unenforceable, the remaining provisions remain in effect.
• Assignment. You may not assign these Terms without our prior written consent. We may assign them in connection with a merger, acquisition, financing, or sale of assets.
• Independent contractors. Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship.

Questions about these Terms can be sent to:

Intertwine LLC
Attn: Legal
support@intertwinehq.com