Operators for the businesses tech was supposed to simplify.

We started Intertwine after watching too many service businesses pour marketing budgets into vendors who never moved the number on the report. Multi-location dental groups felt the pattern most sharply. The platforms were powerful. The line items kept stacking. New-patient growth stayed flat.

We embedded with our first DSO to fix the basics: turn on the modules Denticon shipped with, retire the agencies running on autopilot, and launch Meta video into a closed-loop funnel that actually told us what worked. The lift came from getting more out of less, not from buying more.

That's the model now. We sit in your strategy meetings, run the stack you already pay for, and own the number at the bottom of your P&L. We're operators, not vendors. The wins are yours. The misses are ours to fix.