$150
Target new-patient acquisition cost
Industry good. We work backward from your LTV to set a target you can actually defend to your board.
Pilot
How a 90-day pilot actually runs.
Less a sales pitch, more documentation. The phases we work through, the modules we configure, the metrics we report on, and what scaling across the portfolio looks like once the pilot proves out.
Our philosophy
We build with the tools you own. Not on top of them.
Most agencies bring their own toolkit because that's what they know. The result: you keep paying for Denticon, you keep paying the agency, and your marketing stack ends up running in two parallel universes that never reconcile. Our pilot does the opposite. We learn your platform, turn on what you're paying for, partner with the agencies that earn their fee, and absorb the work of the ones that don't. One source of truth, fewer line items, more output per dollar.
What we configure
The Denticon modules most DSOs leave on the shelf.
A conservative estimate: most multi-location practices we work with use 15 to 20 percent of what they're billed for. These are the modules where the gap usually lives.
Marketing Automation
Built-in campaign engine for new-patient nurture, appointment reminders, and reactivation. Most practices send manual emails from a Gmail account instead.
Patient Reactivation
Auto-identify patients who haven't shown in 12+ months and drop them into a sequence. Most DSOs pay a third party to do this. Denticon already can.
Online Scheduling + Lead Capture
Patients book directly into available slots from your site or an ad. Most practices route every new lead through a receptionist callback. Half never call back.
Reporting + Production Dashboards
Per-location revenue, hygiene utilization, treatment acceptance. The reports your COO is building in Excel exist inside the platform already.
Review & Reputation
Post-visit review requests, 5-star routing to Google, lower-rating routing to a private inbox. The third-party tool you're paying $300/mo for? It's a feature here.
Insurance Verification + Eligibility
Real-time eligibility checks before the patient sits in the chair. Removes the front-desk scramble. Most practices still do this manually the day-of.
How the pilot runs
Four phases. Ninety days. One scoped portfolio of practices.
The pilot is the engagement. We run it across two to three practices first, prove the lift, then expand to the rest of the portfolio.
- 01
Analysis
We map where you are today: your Denticon configuration, your current vendor stack, your spend, and your attribution gaps. You get a written blueprint of what's working, what's redundant, and what the platform can do that nobody turned on.
- 02
Enablement
We turn on the Denticon modules you're already paying for. Marketing automation, reactivation, online scheduling, review routing. The features the platform shipped with that your team never had time to configure.
- 03
Consolidation
We partner with the agencies that are earning their fee and absorb the work of the ones that aren't. We can do everything most dental marketing agencies do directly inside the tools your practice already owns. Fewer vendors, one source of truth, get more from less.
- 04
Execution & Proof
We run the funnel end to end: Meta video ads into Denticon, attribution back to revenue, weekly working sessions with your team. Two to three practices, 90 days. If the lift is there, we scale to the rest of the portfolio.
What success looks like
What we measure. What you should expect.
20 → 30
New patients per practice per month
Realistic lift inside the first 90 days for a practice with a working funnel. Bigger lifts when we consolidate from a cold start.
100%
Attribution back to spend
Every booked appointment traces back to the channel, ad, and form that produced it. No more "we spent $2K, here's a dashboard."
For PE platforms and DSO holding companies
A portfolio-level operator, not another agency on every doc's desk.
You bought the platform to consolidate. Most DSOs end up with the opposite: a different marketing vendor at every acquired location, Denticon used at 17%, and no through-line on new-patient attribution. We run one playbook across the platform, retire the duplicated SaaS spend along the way, and report on per-location economics the board can actually compare.
- $0Net-new software spend
Pilots reallocate existing per-practice marketing dollars. Tech consolidation typically recovers redundant SaaS spend that funds the engagement, so it lands as an EBITDA-positive change, not an expense line.
- 1Operator across the platform
Same playbook on every location: Denticon optimization, vendor kill-list, Meta video, attribution. Per-location predictability instead of a different agency at every doc.
- 90 daysFrom pilot to portfolio decision
Two to three practices first, attribution data in hand by month three. Rollout to the rest of the platform happens on numbers, not a sales pitch.
Ready to see what yours looks like?
Free scoping call. Or jump to pricing if you're past the explainer stage.