
The Next Generation of Builders Are Using Chat Playgrounds
The Chat Playground is the place where you can rapidly trial and error solutions. AI isn’t perfect, so enabling people to iterate faster becomes the priority in AI-native solutions.
AI thrives on feedback loops.
When building with AI, the first response is rarely perfect. Sometimes you can guide the next response with additional context - knowing that your guidance is correct - and still receive an incorrect rebuttal!
Training AI involves the same feedback loop. Better data generally leads to better results, but you must be careful; if the data is too good, you're at risk of overfitting the model, introducing bias even though your intent was to provide the best data that you could.
So far this much is clear: if you want to get closer to a decent answer, you're going to need a user experience that facilitates rapid trial & error.
Preparing for the Next-Generation of Builders
Let's start by talking about the catalyst to it all, ChatGPT. They support hundreds of millions of monthly active users and they are still growing everyday.

The friction is nearly non-existent, click the chat bar and start typing. As a matter of fact, many people I talk to don't even know that ChatGPT offers a number of tools! It's almost too intuitive and effective that most people get by with the bare minimum, still receiving value far beyond expectation. Whether you look at Grok, Claude, or Perplexity, you are bound to see a very similar UX/UI.
Products like Vercel's v0 and Base44 (acquired by Wix for $80m) have taken similar bets, but with a focus on software development within the browser. These platforms look eerily similar to ChatGPT, but they are purpose-built for a specific outcome. This specific build has enabled millions of people to experience the power of building with as little friction as possible.
New playground tools are popping up daily, with Anything raising $11 million only 1 month after launch.
We live in a world where anyone can be a builder.
Why Intertwine Is Betting on the Chat Playground
The playground serves both newcomers and veterans. Intertwine's mission is to enable more people than ever to leverage historically gate-kept capabilities in data, insights, and analytics, whether the gate keeping was due to large budgets, knowledge, or complex infrastructure.
The Problem With Existing Interfaces In Data & Analytics
Traditional analytics tools were optimized for software mechanics, not human insight. Dashboards, pivot tables, and point-and-click UIs embody the spirit of the last generation of tooling. This spirit is everywhere you look - Tableau, PowerBI, Superset, and more all take months of training and, often times, years of education in data science.
These tools are powerful, but slow to learn and they require a lot of specialized knowledge. Building a decent solution takes months, and that's already after the business spent weeks to months waiting for their project to be prioritized! By the time the analytics are received, they often aren't even relevant to the needs of the business.
Businesses run on data, so why can't the business get the data they need immediately? Better yet, why can't they receive insights, analytics, and forecasts in anticipation of their needs, whether they be annual, quarterly, or weekly?
Well, they can!
Intertwine Is Here To Solve This Problem
Intertwine believes the individuals and businesses should be able to access the insights they need immediately. Not only that, but Intertwine is positioned to provide proactive analytics and insights for the business in anticipation of their needs.
As the quarter comes to a close, why aren't insights, analytics, and forecasts being provided on how the past quarter went in sales? How about a dashboard alongside these insights that is quick and easy to export into a dreaded powerpoint? Or how about a Slack message that goes out to the team? The paradigm shift is here, and the teams who adopt this level of speed will outperform the teams who spend months waiting for results.
As we discussed in the beginning, AI isn't perfect. So what if the analytics provided to the team are incorrect? Well, nobody understands the problem that the team is facing more than the team themselves! The playground experience faciliates immediate experimentation to iterate upon the analytics being provided.
Lean teams, mid-market businesses, and high-performing enterprise teams will all gain from having faster feedback loops.
The Playground Will Transform All Software-based Creation
The playground-as-a-service will not stop at building websites, nor will it stop at providing iterative data analytics and forecasting.
- Video creation and image editing are on the horizon, with powerful tools already capable of generating life-like products.
- Music mixing and mastering will experience new user experiences that faciliate broader and easier ways to create
- 3D Modeling and Rendering will receive significant development increases, transforming the way that manufacturing and industry prototype and build
- Robotics will be enriched by all of the above as the world inches closer to multi-modal humanoid assistants
The Underlying Principle
Anywhere that humans interface with software will be transformed.
The leaders of this era will be:
- The people who use AI tools to iterate faster
- The AI tools that help people iterate faster